Why does a coursework report at AUS's School of Business Administration need to be grounded in a real company?
American University of Sharjah’s School of Business Administration is AACSB-accredited and ranked first, tied, in business and management studies and accounting and finance in the UAE according to QS 2026 rankings, which means coursework is graded against genuinely rigorous, internationally benchmarked standards, not a loose sense of business writing quality.
Business Coursework
Business courses at AUS frequently assign coursework built around actual organizations rather than hypothetical scenarios.
Real Company Project
In one MBA course, students were tasked with developing a real marketing strategy for Samsung's S24 phone as a class project, working through the assignment as though they were genuinely employed by the company, not writing a theoretical exercise.
Report Structure
The writer working on your report builds the analysis around an actual company relevant to your topic.
AUS Expectations
Structured the way AUS coursework genuinely expects.